I have been a fan of Rasmus Lindgren’s blog for awhile, so I was particularly excited to get my hands on a copy of his recently released book, The Lifestyle Business Rockstar: Quit your 9-5, kick ass, work less, and live more!
Like myself, Lindgren was inspired to change his workstyle to accommodate his desired lifestyle after reading The 4-Hour Workweek. That was back in 2008. Since then, Lindgren has developed multiple “lifestyle businesses” that resulted in fulfilling their dream of purchasing of a second home in Thailand (their first home is in Denmark).
When living your life becomes a priority over making a living, you’ll realize what you don’t need.”
I love Lindgren’s story because he has a family. While there are hundreds of cases of single folks ditching their salaried jobs and globetrotting to exotic locations while making enough online to cover their expenses, doing so with a family is clearly more difficult. The overall cost, in terms of both money and time, is substantially higher.
So, what’s a lifestyle business? It’s a simple concept, in Lindgren’s view: A lifestyle business is a business that supports your desired lifestyle. This departs from the need to create your business around your passion, although that is certainly ideal.
The ultimate objective of the book is to help you create online income in order to attain freedom. Lindgren describes this as “the rockstar trifecta”, the balance of cash, time and mobility that create the lifestyle you would otherwise put off until after your tooling around the house in a Jazzy.
My favorite aspect of The Lifestyle Business Rockstar is the direct acknowledgment of the insecurity that exists in the traditional 9-to-5. The rationalization that stops most of us from taking a shot at self-reliance is the idea that we are more secure in our salaried, benefited careers.
The unfortunate truth is that, especially now in the midst of multiple recessions, your secure job can disappear overnight. Your company can go under, get restructured, merge with another, or downsize. Your boss could become a nightmare, you could become disabled, or you could get fired.
Regardless of whether you see online income as a potential replacement of your 9-to-5 or if the very idea gives you the willies, you should open your mind to the possibilities. The Lifestyle Business Rockstar is the online business overview that will embolden even the most technologically incapable.
Giveaway! Enter to win The Lifestyle Business Rockstar in two easy steps:
1) Become an email subscriber if you aren’t already. You can subscribe here.
2) Share your thoughts on this post.
The subscriber with the most compelling comment by the end of the day on August 10th will receive a brand new copy of The Lifestyle Business Rockstar!
MST. A special thanks to the author for providing a review copy and giveaway copy. Contest is limited to addresses in the United States, including APO/FPO addresses with US Zip Codes. [post_ender]