I have taken more than three weeks to finish The $100 Startup, and it wasn’t because it was a slow read. Author Chris Guillebeau has very neatly stowed a wealth of guidance within it’s pages from his own experiences as well as those of 100 micropreneurs, selected from more than 1,500 initial respondents.
The result peels back the layers of starting a small business on a shoestring, removing the intimidating mystique of “entrepreneurship”. Guillebeau is both frank and genuine in his writing, which when married with practical tools, templates, and a bounty of real-world stories, makes The $100 Startup immensely more empowering than The 4-Hour Workweek.
Guillebeau’s content resulted in many, many “ah hah” ideas quickly scribbled down on post-its throughout the pages, but I was even more excited about how reader-friendly and inspiring the stories are. The $100 Startup is the intro course for our friends who say, “Ya, sure, starting a business is a great opportunity, but it’s just not for me.”
I almost wish “startup” was not in the title. At some point in our evolution into an industrial and then post-industrial economy, we made owning a successful business a god-like act. People think of Zuckerberg when they hear the word startup, rather than the much more common guy in the garage next door or stay-at-home mom with a laptop.
Just a few of the gems from The $100 Startup:
- On Value: From Scott Adams, the creator of Dilbert: “The world has plenty of better artists, smarter writers, funnier humorists and more experienced business people. The rare part is that each of these modest skills is collected in one person. That’s how value is created.”
- On Products: “Focus on blatant admitted pain.” Think dieting, long hours at the office, never having enough time, or waiting 2 years for a phone upgrade. This is the single best criteria for brainstorming and marketing products ever.
- On Startup Costs: Of the 1,500 initial survey respondents with successful small businesses, the average cost of starting up was $610.60. When the outliers were removed, the average was just $408.
Focus relentlessly on the point of convergence between what you love to do and what other people are willing to pay for.”
If you have even an inkling of creating some income on the side or having a back-up freedom plan in the off chance of being laid off, The $100 Startup is a necessary library addition.
Giveaway! Enter to win The $100 Startup in two easy steps:
1) Become a subscriber if you aren’t already. You can subscribe here.
2) Share your entrepreneurial thoughts on this post.
The subscriber with the most compelling comment by the end of the day on October 11th (one week!) will receive a brand new copy of The $100 Startup!
MST. Contest is limited to addresses in the United States, including APO/FPO addresses with US Zip Codes. [post_ender]