A good friend and mentor of mine recommended that I read Platform. She even had the good faith to lend me her personal copy, which I devoured over a weekend. Platform is like no book I have ever read. Hyatt composed the book in an modern style, where bite-sized chunks of valuable information are delivered in a few pages at a time. The book is a densely packed how-to, but is endlessly consumable.
Two things will slow you down: (1) all of the notes and action items you must get down after nearly every page; and (2) the fact that you will be compelled to put down the book and take some of those actions immediately because they are so valuable, they cannot wait.
At the end of my several day seclusion with the book, I had exactly 20 yellow pad pages of notes, mostly consisting of immediately actionable steps that I am confident will grow my personal platform and my tribe. This is the beautiful part of a well-written how-to like Platform: a goal that once seemed overwhelmingly difficult becomes an intuitive sequence of steps that emboldens you to skip up the first flight.
As an experienced writer, publisher, speaker, and blogger, Hyatt is an accessible role model for any creative who needs a tribe of devoted followers to monetize their product. Creating an online, often faceless following of individuals who devote a portion of their limited time to your creative work is an art in and of itself that requires both a “wow product” (as Hyatt calls it) and a significant dose of technology. This can act as a significant barrier to many who have valuable products to share. Platform is the map for traversing that rocky mountain.
Astutely observant and clearly dedicated to finding the best and most efficient method for a complex web of tasks necessary to develop a platform, Hyatt’s generous advice will cut your learning curve in half.
Want to learn more? Click here to go to Hyatt’s website page for Platform.
Platform Giveaway! Enter to win a brand new copy of Michael Hyatt’s bestseller, Platform: Get Noticed in a Noisy World, in two easy steps:
1) Become a subscriber if you aren’t already. You can subscribe here.
2) Post a thoughtful question, comment, or response on this post. Be sure to identify yourself (rather than commenting anonymously) so that I can get in touch if you win!
The most compelling comment by a subscriber (which will be primarily scored by the amount of replies you garner, so get your friends involved) by the end of the day Monday wins. Good luck!Contest is limited to addresses in the United States, including APO/FPO addresses with US Zip Codes. [post_ender]